mvjrМедицинский вестник Юга РоссииMedical Herald of the South of Russia2219-80752618-7876The Rostov State Medical University10.21886/2219-8075-2020-11-2-23-29mvjr-1059Research ArticleОБЗОРЫREVIEWОсобенности формирования профессиональной роли врача в российской и иностранной практикеFeatures of the formation of the professional role of a doctor in Russian and foreign practiceАйвазянШ. Г.AjvazyanS. G.

Айвазян Шогик Грандовна, ассистент кафедры общественного здоровья и здравоохранения №1 с курсом истории медицины

Ростов-на-Дону

Shogik G. Ajvazyan, assistant of the Department of Public Health and Healthcare №1

Rostov-on-Don

shogik.ayvazyan@mail.ruЭлланскийЮ. Г.EllanskiyY. G.

Элланский Юрий Геннадьевич, д.м.н., проф., заведующий кафедрой общественного здоровья и здравоохранения №1 с кусом истории медицины

Ростов-на-Дону

Yuriy G. Ellanskiy, Dr. Sci. (Med.), professor, head of Department of Public Health and Healthcare №1

Rostov-on-Don

elliondon@mail.ruМирзоянЕ. С.MirzoyanE. S.

Мирзоян Екатерина Сергеевна, к.м.н., ассистент кафедры лучевой диагностики и лучевой терапии

Ростов-на-Дону

Ekaterina S. Mirzoyan, Cand. Sci. (Med.), assistant of the Department of radiodiagnostics and radiotherapy

Rostov-on-Don

doc.mirzoyan@mail.ruИльюхинР. Г.IlyukhunR. G.

Ильюхин Руслан Григорьевич, ординатор

Ростов-на-Дону

Ruslan. G. Ilyukhun, resident physician, Rostov Research Institute of Oncology

Rostov-on-Don

ruslan.spark@icloud.comКомаревцевА. А.KomarevtsevA. A.

Комаревцев Алексей Александрович, студент

Ростов-на-Дону

Alexey A. Komarevtsev, student, Rostov State Medical University

Rostov-on-Don

alexeykomarevtsev@mail.ruРостовский государственный медицинский университетРоссияRostov State Medical UniversityRussian FederationНациональный медицинский центр онкологииРоссияRostov Research Institute of OncologyRussian Federation2020300620201122329Copyright © Айвазян Ш.Г., Элланский Ю.Г., Мирзоян Е.С., Ильюхин Р.Г., Комаревцев А.А., 20202020Айвазян Ш.Г., Элланский Ю.Г., Мирзоян Е.С., Ильюхин Р.Г., Комаревцев А.А.Ajvazyan S.G., Ellanskiy Y.G., Mirzoyan E.S., Ilyukhun R.G., Komarevtsev A.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.medicalherald.ru/jour/article/view/1059

В статье рассматриваются изменения социологических моделей профессиональной роли врача в условиях рыночной экономики. Проанализированы значение маркетинга в здравоохранении и модели предоставления медицинских услуг в российском и иностранном здравоохранении. По накопленным литературным данным представляется возможным проследить динамику развития взаимоотношений пациента и системы здравоохранения в сторону формирования потребительской идеологии и необходимости медико-социологических исследований статусно-ролевых параметров врача-терапевта с целью улучшения эффективности и качества оказываемой медицинской помощи.

The article deals with changes in sociological models of the professional role of a physician in a market economy. The article analyzes the importance of marketing in healthcare and models of providing medical services in Russian and foreign healthcare systems. Based on the accumulated literature data, it is possible to trace the dynamics of the relationship between the patient and the healthcare system towards the formation of consumer ideology and the importance of sociological research of the status and role parameters of the physician in order to improve the eff ectiveness and quality of provided medical care.

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The authors declare that there are no conflicts of interest present.